Whether you are a Creative or are yearning to get some creative energy back into your bloodstream, definitely plan a visit to MassMOCA. It is–and has been for well over a decade and a half, in our assessment–the absolute best place for experiencing the “WoW Factor”.
Photo: The Shoe Garden, MassMOCA
Blending always changing, fresh, amazing and seriously thought-provoking art installations (like Laurie Anderson’s two virtual reality experiences (yes, THAT Laurie Anderson), with live performances from some of the most talented musicians and other creative performers, there is really no place quite like it anywhere in the country. Sure, there was the Beck performance, as well as CAKE, but there are also amazingly talented performers less well known inside the U.S. such as Punjabi alternative/indie dance bands that will expand your experiences and rock your world. And to top it all off, the setting–a lightly-rehabbed 150 year old factory–makes for incredible acoustics and dance space in the evening, and a haunting backdrop for installations during exhibition hours, like Taryn Simon’s ‘A Cold Hole’ exhibit examining individuals’ campaigns for public admiration in the digital age, and The Lure of the Dark exhibit where a compilation of painters conjure up the human experience of the night.
“How are you doing, MassMOCA?” is a commonly heard performer introduction, to which the audience frequently squeals with delight and to which we answer: “Just Great, Thank you. But you’ve got to experience it for yourself!” But don’t take our word for it. The Telegraph, UK just published an interview with the Director of MassMOCA:
The Director’s Guide: MASS MoCA, Massachusetts
Among the largest contemporary art museums in America, MASS MoCA’s vast, varied and continually changing collection has long drawn art and culture lovers from the world over to the small Massachusetts town of North Adams.
With the site hosting a multitude of festivals and one-off events alongside holding an impressive collection of works from the likes of James Turrell and Jenny Holzer, there is invariably much to see – even if every visit is different. Here MASS MoCA direct director Joseph Thompson presents his insider guide to its most striking works and unexpected facets.
How should first-time visitors structure their visit?
MASS MoCA occupies a 16-acre site: with 22 buildings, and an intricate network of courtyards and elevated walkways, there is a lot of art to cover.
Most of our shows rotate every year – and most of our shows only appear at MASS MoCA, since we specialize in very large, often impossible-to-replicate installations...